"Brand marketing is the addition of product attributes beyond the base commodity value. The additions can range from value added customer service to abstract social-symbolic meaning. Often, perception is truth."  

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[ E-zines ] [ Magazines & Books ]


Web Topics:

The sites below can be found on the web and have been selected because of their usefulness to those interested in Brand Marketing. While advertising could easily be included, it is not specifically covered here because of the easy availability of material elsewhere on the Internet.

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E-zines:

This is a list of e-zines and newsletters (paper & email) that may be of benefit to anyone doing brand marketing on the Internet.

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Magazines & Books

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Transformative Networking connecting change leaders to enable self-organized grassroots change.
http://groups.google.com/group/transformative-networking

Next Steps While still conceptual, transformative networking offers the possibility of leading change through the networking of those already interested or involved in similar initiatives, effectively tearing down existing silos of practice that exist across disciplines and fields of work.  The next step is to develop a proof of concept built on the theoretical underpinnings above, possibly using Google Wave as the collaboration platform.  Included will be identifying the minimal structure and governance required to enable self-organization within the network while not constraining what might emerge.  Join this initiative and help create the future of organizing - networking communities of interest.
http://groups.google.com/group/transformative-networking    

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Last modified: July 19, 2009