"Brand marketing is the addition of product attributes beyond the base commodity value. The additions can range from value added customer service to abstract social-symbolic meaning. Often, perception is truth."
[ Web Topics ]
[ E-zines ] [ Magazines & Books ]
The sites below can be found on the web and have been selected because of their usefulness to those interested in Brand Marketing. While advertising could easily be included, it is not specifically covered here because of the easy availability of material elsewhere on the Internet.
This is a list of e-zines and newsletters (paper & email) that may be of benefit to anyone doing brand marketing on the Internet.
Transformative Networking – connecting change
leaders to enable self-organized grassroots change.
Next Steps – While still conceptual, transformative
networking offers the possibility of leading change through the networking of
those already interested or involved in similar initiatives, effectively tearing
down existing silos of practice that exist across disciplines and fields of
work. The next step is to develop a proof of concept built on the theoretical
underpinnings above, possibly using Google Wave as the collaboration platform.
Included will be identifying the minimal structure and governance required to
enable self-organization within the network while not constraining what might
emerge. Join this initiative and help create the future of organizing -
networking communities of interest.
|Organizational Change||Strategic Planning||Knowledge
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enTarga Phrases: strategic
planning process | integrated
marketing communication | hr
planning | organizational
change | stages
of learning | customer
analysis | steps
in planning | planning
Random Phrases: green country bankruptcy
Last modified: July 19, 2009