[ Marketing Strategy ] [ Advertising Strategy ]

Marketing Strategy Questions

The following issues should be reviewed for opportunties and potential conflicts as part of marketing strategy development.

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Advertising Strategy

  Negative Motivation Positive Motivation
Stress, but not exaggerate the product benefits, while creating a positive attitude toward the brand.
No frills transportation automobile
Emotional appeal targetted to specific lifestyle groups
Luxurary automobile
Stress the product's problem solving benefits in a simple easy to understand manner. Don't have to like the ads, but must understand the benefits.
Aspirin, gasoline
Emotional appeal. Target audience must like the ad.
Cosmetics, TV dinners


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Transformative Networking connecting change leaders to enable self-organized grassroots change.

Next Steps While still conceptual, transformative networking offers the possibility of leading change through the networking of those already interested or involved in similar initiatives, effectively tearing down existing silos of practice that exist across disciplines and fields of work.  The next step is to develop a proof of concept built on the theoretical underpinnings above, possibly using Google Wave as the collaboration platform.  Included will be identifying the minimal structure and governance required to enable self-organization within the network while not constraining what might emerge.  Join this initiative and help create the future of organizing - networking communities of interest.

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Last modified: July 19, 2009