Stakeholders

The strategic plan impacts many, both outside as well as inside the organization. To varying degrees these relationships must be recognized during various planning phases, including the communication of the plan. Some of the possible stakeholders are:

• End Consumers
  • household
    • demographic segments
    • psychographic segments
    • purchasing behavior segments
  • commercial & industrial
    • product use
    • alternative products
    • purchasing behavior segments
    • industry classification
      
• Key Customer groups, if not direct to end consumer
  • distributors
  • retailers
  • product transporters
  • intermediary storage
    
• Employees
  • internal, specify level
  • sales force
  • support personnel for outside relationships
  • contractors (not really employees, but still impacted)
    
• Stockholders (owners)
  • Board of Directors
    
• Financial community
  • lenders (long & short term)
  • banks
    
• Suppliers
  
• Interest groups
  • community (local residents)
  • environmental
  • social advocates
  • industry trade groups
  • other (specify)
    
• Public organizations
  • governmental (specify)
  • media
  • non-profit (local, regional, national, world)
  • schools
  • public service & other charities
    
• Children
  • school projects
    

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Transformative Networking – connecting change leaders to enable self-organized grassroots change.
http://groups.google.com/group/transformative-networking

Next Steps – While still conceptual, transformative networking offers the possibility of leading change through the networking of those already interested or involved in similar initiatives, effectively tearing down existing silos of practice that exist across disciplines and fields of work.  The next step is to develop a proof of concept built on the theoretical underpinnings above, possibly using Google Wave as the collaboration platform.  Included will be identifying the minimal structure and governance required to enable self-organization within the network while not constraining what might emerge.  Join this initiative and help create the future of organizing - networking communities of interest.
http://groups.google.com/group/transformative-networking    

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Last modified: July 19, 2009