Creating a Brand Strategy

What is a Brand?

Differentiate the brand, company, and product. Same name, but very different.

What is Brand Identity?

What is Brand Personality?

How is the brand personality currently perceived within each of the target audience groups?

What personality traits are required for brand acceptance?

What traits need to be added or emphasized more?

What traits need to be scaled back or eliminated?

What personality traits can be used for brand differentiation?

How will the execution strategy differ between the different target audiences?

Brand Marketing - subject overview and additional links

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Transformative Networking connecting change leaders to enable self-organized grassroots change.

Next Steps While still conceptual, transformative networking offers the possibility of leading change through the networking of those already interested or involved in similar initiatives, effectively tearing down existing silos of practice that exist across disciplines and fields of work.  The next step is to develop a proof of concept built on the theoretical underpinnings above, possibly using Google Wave as the collaboration platform.  Included will be identifying the minimal structure and governance required to enable self-organization within the network while not constraining what might emerge.  Join this initiative and help create the future of organizing - networking communities of interest.    

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Last modified: July 19, 2009